By: DAVE BURNETT on November 1, 1996
Original Article: AFTERMARKET BUSINESS, VOL. 106, ISSUE 11
Saleen Performance is offering its own fully serialized Saleen S281 Mustangs through Team Budget Rent A Car franchises. Like the collectible Shelby GT-350H cars, each S281 will have its own serial number beginning at 01B, with the “B” designating it as a vehicle from the Budget Rent A Car fleet.
Team Budget will rent Saleen S281 Mustangs at selected locations. Thirty 1996 models will be available beginning in August at selected Team Budget’s Southern California, Arizona and Nevada offices. The program will be expanded in October 1996 with an additional 100 Saleen S281 Mustangs to be dispersed throughout the country. By Spring 1998, Saleen Performance expects to have a total of 300 Saleen Mustangs available for rent at Team Budget locations nationwide.
“We first tested the rental car market by providing several cars to Beverly Hills Rent-A-Car earlier this year. These cars were so popular with Mustang enthusiasts and tourists, that the cars were always on rent,” says Steve Saleen, president of Saleen Performance. “We then decided to pursue rentals further and reached an exclusive agreement with Team Budget as the official rent-a-car company for Saleen Performance.”
Like the Shelby/Hertz deal, the Team Budget program will allow buyers the opportunity to test drive a Saleen Mustang before purchasing one. Saleen Mustangs are sold only through selected certified Saleen Ford dealerships across the country.
“Having Saleen Mustangs at rental car agencies is a great opportunity to reach new consumers,” adds Saleen.
The Saleen S281-B Mustang sports its own 18-in. magnesium alloy wheels and tires, complete Racecraft suspension, Saleen designed air management and extensive features such as a Saleen Performance air filter, spark plug wires, close ratio shifter, and a Saleen exhaust system. The S281 features Ford’s newest 4.6 liter, 215 HP modular engine. The cars will be available primarily as a convertible with sport bar and coupes at some locations.
Team Budget owns and operates numerous Budget Rent a Car franchises with a total of 161 locations engaged in car, truck and passenger van rentals in Arizona, California, Connecticut, Delaware, Indiana, Kentucky, Massachusetts, New Jersey, New York, North Carolina, Ohio, Pennsylvania and Virginia. The company also operates airport parking facilities at certain locations, leases vans for pooling operations in 22 states and markets retail used vehicles in Cincinnati, Philadelphia, Charlotte, Richmond, three locations in Southern California, four locations in Indianapolis and two locations in Dayton.
Saleen Performance, the internationally-known specialty vehicle manufacturer of high-performance Mustangs, is based in Irvine, California. Since the company’s inception in 1984, Saleen has produced more than 4,000 vehicles, more than any other specialty manufacturer. The company’s line includes Saleen Mustangs and Saleen Performance Parts, the latter a complete line of performance and appearance products for 5.0 liter Mustangs.