IRVINE, CALIF., CAR COMPANY TO OFFER FORD-AUTHORIZED THUNDERBIRD

By: DANIELLE HERUBIN on November 29, 2002
Original Article: ORANGE COUNTY REGISTER, THE (SANTA ANA, CA)

Nov. 29–IRVINE, Calif.–Ford Thunderbird.

The name conjures up an image of sporty cool, a powder blue two-seater with a porthole window.

Now Saleen Inc., the Irvine company best known for taking stock Mustangs and transforming them into very hot cars, is branching out to Thunderbirds. It’s producing a Ford- authorized model that will be sold in dealerships across the country.

“It’s intriguing,” said Jim Campisano, an editor for Muscle Mustangs and Fast Fords, a monthly magazine. “The regular Thunderbird is a nice car but lacks any pretension of high performance. Saleen injects enough steroids to make it interesting.”

Ford first brought out the Thunderbird in 1954 to compete with Chevrolet’s Corvette. The first cars sold for $2,695; convertibles were $2,765. The 198-horsepower model came in five colors: Thunderbird Blue, Raven Black, Snowshoe White, Goldenrod Yellow and Torch Red.

Nicknamed the T-Bird, the cars were an instant success. But, over the years, Ford began changing the styling, size and concept of the car until it no longer resembled the classic two-seat roadster. In 1997, Ford pulled the plug on the Thunderbird altogether.

Recently, Ford decided to bring back updated designs from the company’s heyday in order to reignite some of the old spark. Bill Ford Jr., grandson of Ford’s founder, is touting the “Living Legends” series with remakes of the Thunderbird, GT40 racer and others.

Ford Jr. himself drives a T-Bird.

Ford asked independent design houses to take a crack at its legends series.

Competition for the Saleen version of the Thunderbird was won by Bonspeed, an Anaheim- based design and engineering group that specializes in performance wheels, precision gauges and accessories. Brad Fanshaw, president of Bonspeed, said his company competed with about 30 other firms to come up with a custom version of the T-Bird.

Bonspeed extended the car’s nose by three inches and replaced the T-Bird’s stock egg-crate grill with a sleek aluminum one. They added twin roll bars and restyled parts of the exterior.

Bonspeed’s design beat out show Thunderbirds, hot-rod Thunderbirds and even more retro-looking models. It’s the first car Bonspeed has designed that will be produced in any quantity. “We’re really excited,” Fanshaw said.

Bonspeed hooked up with Saleen after Steve Saleen, a race-car-driver-turned-carmaker, saw the drawings. The resulting Ford-Bonspeed-Saleen partnership plans to have its first cars available by spring.

Saleen started making cars in Orange County in 1984. Saleen has built or modified more than 8,000 vehicles, including the exotic Saleen S7 supercar and the Saleen Mustang.

Ford’s stock T-Birds sells for about $36,000. A Saleen Thunderbird-Bonspeed Edition may fetch $50,000 and up, although the final cost hasn’t been set yet.

The Saleen version will feature a 365-horsepower V-8 engine, beefed up from Ford’s stock 256-horsepower engine. It has lost the white-sidewall tires and fins associated with the early classics. Instead, it’s aerodynamic and low to the ground. And fast. The stock version can do at least 145 mph and go 0 to 60 in 7 seconds; the Saleen version will top that.

Saleen, which starts with stock models, then tears the them down and rebuilds them with custom parts and add- ons, will offer an optional 6-speed manual gearbox. Saleen adds a supercharger, modifies the intake and exhaust systems and installs special seats and instruments. Saleen has beefed up the braking system.

“I think for the niche they serve, their prices are right in line,” Campisano said. “While it may seem high to some people, you’re giving yourself an awful lot of performance.”

Only one Saleen Thunderbird exists — it was unveiled at a car show in Las Vegas earlier this month. The concept car was so well received that it won a top award and orders began to arrive.