DETROIT, MI (Jan. 17, 2008) – The phrase “Saving the best for last” just got an exclamation point. Just when it appeared all the North American International Auto Show reveals were complete, Saleen Automotive unveiled its 25th Anniversary Sterling Edition Ford Mustang.
“At Saleen, automotive passion is more than a catch phrase, it is a lifestyle,” said Saleen General Manager, Marques McCammon. “Showcasing our Sterling Edition Ford Mustang at today’s Sterling VIP Preview is a demonstration of the things that reflect the way our buyers live. They have a high sense of style, a love for all things performance and an affinity for the exclusive. That is the very theme of the VIP Preview event.”
The Sterling VIP Preview was a night full of announcements from Saleen. Among the more significant was the announced move of the Saleen World Headquarters from Irvine, California to Troy, Michigan. “This is a strategic move for the company,” said Saleen CEO, Paul Wilbur. “Our Troy facility has one of the most sophisticated low volume paint facilities in North America. When you combine that with the phenomenal automotive talent pool that is available in Michigan, it is a natural step.” The executive stated that Saleen will maintain an advanced engineering and administrative staff in the “Golden State” to support ongoing operations, but vision would be driven from Detroit.
No night with Saleen is complete without product and the Sterling VIP Preveiw was no exception. To commemorate 25 years of producing high performance specialty vehicles, Saleen unveiled the Sterling Edition S302E. This 25 unit limited edition version of the Saleen flagship car will deliver the patented blend of Saleen style, performance and exclusivity that can only be rivaled by Saleen’s own S7.
“The Sterling Edition S302E is the cream of the crop,” said Saleen General Manger, Marques McCammon. “Saleen is about details and we left none to chance when we created this car. From the hand painted graphics, to the 16 oz genuine sterling silver serialized dash plaque, this car has it all. This is the very definition of a 100-point car.”
Exterior
Each badge is brushed billet, milled with the 25th Anniversary wreath. The car rides on unique 20 inch forged aluminum alloy wheels with a state of the art DurabrightTM corrosion resistant coating. The hand painted gunsight exterior accent aims your attention from the rear of the car to the 25th Anniversary wreath that adorns the hood. The Saleen engineered front carbon wind splitter and rear air diffuser were designed to enhance the aerodynamics of the vehicle. The vehicles sub 4 second 0-60 performance is arrested by massive 15 inch cross-drilled vented rotors that are also unique to the “Sterling Edition”.
Interior
The interior of the car is wrapped in luxurious black Alcantara and leather, with silver accent stitching on the door inserts, dash and center console. To commemorate the 25th anniversary, a genuine sterling silver serialized medallion adorns the instrument panel. To insure that the driver can always stay connected, it includes a navigation system and iPod connector.
The car’s 620 horses are called into action at the simple push of a button by virtue of the console mounted push button starter, offered for the first time on an E car in this special edition model.
Lifestyle delivery
The “Sterling Edition” is packed with luxury and style that does not stop with the vehicle. In fact, the customer will be welcomed to the brand in a way that is genuine Saleen. “Every Sterling Edition S302E buyer will get the VIP Treatment,” says Saleen VP of Sales, Mitchell Gadd.
In an extreme lifestyle statement, Saleen announced that every buyer of the Sterling Edition will receive a first class round trip visit to the plant for a guided tour, dinner with Saleen executives, a photo album and portfolio of the car, letter of authenticity, a serialized car cover, and Saleen apparel. “Saleen is an experience and the Sterling Edition is a highlight of that experience,” said McCammon.
“We are anticipating a momentous year, beginning with our “Sterling Edition”. We are working on some very exciting projects and are prepared to deliver exceptional, innovative vehicles to the market,” said Chris Theodore, Saleen’s Vice Chairman and Chief Technical Officer.
