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IRVINE, CALIF., CAR COMPANY TO OFFER FORD-AUTHORIZED THUNDERBIRD

By: DANIELLE HERUBIN on November 29, 2002
Original Article: ORANGE COUNTY REGISTER, THE (SANTA ANA, CA)

Nov. 29–IRVINE, Calif.–Ford Thunderbird.

The name conjures up an image of sporty cool, a powder blue two-seater with a porthole window.

Now Saleen Inc., the Irvine company best known for taking stock Mustangs and transforming them into very hot cars, is branching out to Thunderbirds. It’s producing a Ford- authorized model that will be sold in dealerships across the country.

“It’s intriguing,” said Jim Campisano, an editor for Muscle Mustangs and Fast Fords, a monthly magazine. “The regular Thunderbird is a nice car but lacks any pretension of high performance. Saleen injects enough steroids to make it interesting.”

Ford first brought out the Thunderbird in 1954 to compete with Chevrolet’s Corvette. The first cars sold for $2,695; convertibles were $2,765. The 198-horsepower model came in five colors: Thunderbird Blue, Raven Black, Snowshoe White, Goldenrod Yellow and Torch Red.

Nicknamed the T-Bird, the cars were an instant success. But, over the years, Ford began changing the styling, size and concept of the car until it no longer resembled the classic two-seat roadster. In 1997, Ford pulled the plug on the Thunderbird altogether.

Recently, Ford decided to bring back updated designs from the company’s heyday in order to reignite some of the old spark. Bill Ford Jr., grandson of Ford’s founder, is touting the “Living Legends” series with remakes of the Thunderbird, GT40 racer and others.

Ford Jr. himself drives a T-Bird.

Ford asked independent design houses to take a crack at its legends series.

Competition for the Saleen version of the Thunderbird was won by Bonspeed, an Anaheim- based design and engineering group that specializes in performance wheels, precision gauges and accessories. Brad Fanshaw, president of Bonspeed, said his company competed with about 30 other firms to come up with a custom version of the T-Bird.

Bonspeed extended the car’s nose by three inches and replaced the T-Bird’s stock egg-crate grill with a sleek aluminum one. They added twin roll bars and restyled parts of the exterior.

Bonspeed’s design beat out show Thunderbirds, hot-rod Thunderbirds and even more retro-looking models. It’s the first car Bonspeed has designed that will be produced in any quantity. “We’re really excited,” Fanshaw said.

Bonspeed hooked up with Saleen after Steve Saleen, a race-car-driver-turned-carmaker, saw the drawings. The resulting Ford-Bonspeed-Saleen partnership plans to have its first cars available by spring.

Saleen started making cars in Orange County in 1984. Saleen has built or modified more than 8,000 vehicles, including the exotic Saleen S7 supercar and the Saleen Mustang.

Ford’s stock T-Birds sells for about $36,000. A Saleen Thunderbird-Bonspeed Edition may fetch $50,000 and up, although the final cost hasn’t been set yet.

The Saleen version will feature a 365-horsepower V-8 engine, beefed up from Ford’s stock 256-horsepower engine. It has lost the white-sidewall tires and fins associated with the early classics. Instead, it’s aerodynamic and low to the ground. And fast. The stock version can do at least 145 mph and go 0 to 60 in 7 seconds; the Saleen version will top that.

Saleen, which starts with stock models, then tears the them down and rebuilds them with custom parts and add- ons, will offer an optional 6-speed manual gearbox. Saleen adds a supercharger, modifies the intake and exhaust systems and installs special seats and instruments. Saleen has beefed up the braking system.

“I think for the niche they serve, their prices are right in line,” Campisano said. “While it may seem high to some people, you’re giving yourself an awful lot of performance.”

Only one Saleen Thunderbird exists — it was unveiled at a car show in Las Vegas earlier this month. The concept car was so well received that it won a top award and orders began to arrive.

SALEEN THUNDERBIRD-BONSPEED EDITION

MAKES ITS WORLD DEBUT AT THE SEMA SHOW

IRVINE, Calif., Nov. 5 — Steve Saleen announced today that the Saleen Thunderbird-Bonspeed Edition concept car that makes its world debut on the Ford display at the 2002 SEMA Show will be going into limited production.

Initially,” Saleen president, Steve Saleen says, “our plan was to build the T-Bird to showcase the growth and diversity of Saleen, Inc., and to celebrate the hot rod spirit of the SEMA show. But as we started thinking about the flavor and character of the Thunderbird,” Saleen continued, “we decided to join forces with a company that is immersed in the hot rod industry. And we picked Bonspeed, a manufacturer of automotive aftermarket products and a design and engineering firm specializing in wheels, gauges and accessory products.

This car was only planned as a one-off concept. But the reaction to the T-Bird has been so positive that we have decided to move from concept to prototype and then to production at our manufacturing facilities in Irvine, Calif.”

It’s What’s Up Front That Counts

Starting under the hood, the Saleen T-Bird’s 3.9-liter V8 has undergone a now typical and well-proven Saleen route to increased power and torque. A Saleen Series IV twin-screw supercharger is added, fed by a specially designed Saleen 80-mm cast aluminum inlet tube, a Saleen cast aluminum intake manifold, and a water-to-air intercooler. Sequential electronic fuel injectors flowing 30 lb/hr and a Saleen PowerFlash™ performance calibration computer handle engine management. Exhaust gases in the concept car are routed through a Borla stainless steel exhaust system.

Initial dyno runs indicate an output of around 365 bhp and 390 lb-ft of torque for the 3.9-liter V8.

The engine is mated to a 5-speed automatic, but the production version will also offer an optional Saleen 6-speed manual gearbox.

Vehicle Dynamics Are Equally Important

The concept T-Bird has an Air Ride Technology suspension all around, but production versions will feature Saleen Racecraft suspension at every corner, including racing-developed shocks and springs and a rear end assembly featuring the Saleen MaxGrip speed-sensitive limited-slip differential.

A Saleen braking system, including slotted 2-piece, 14-inch Brembo front brake rotors and calipers, handles stopping power on the show car.

The Saleen-Bonspeed T-Bird rides on Bonspeed forged alloy wheels, 18 x 8 inches up front and 19 x 10 inches at the rear, fitted with Pirelli’s legendary ultra-high-performance P Zero radials: 245/40ZR18 and 285/35ZR19, front and rear, respectively.

Head-Turning Styling

Saleen and Bonspeed designers jointly created the concept T-Bird’s hot rod-inspired exterior styling. The nose has been extended three inches and reshaped, and the stock Thunderbird’s egg crate grille has been replaced by a sporty billet aluminum grille fabricated by Lil’ John Buttera, a hot rodding icon.

Every T-Bird is a convertible, but the Saleen-Bonspeed concept ’Bird is more than that: It’s a Speedster. A special rear deck has been crafted, incorporating a hard-shell Speedster cover that features a split-wing rear spoiler, evoking the flavor of hot rods and prototype sports racing cars of the ’60s. At its forward edge, the Speedster cover mates with twin rollover hoops positioned behind each seat.

Along the sides, the lower rocker panels have been extended and reshaped, while at the rear, the bumper has been re-contoured with an aerodynamic rear diffuser panel integrated into the underbody. Exhaust pipes are conspicuous by their absence: They are hidden in the diffuser panel.

The stunning silver paint that covers the Thunderbird’s contours is a special Saleen color provided by BASF. This paint has also been applied to the sheet metal surrounding the sharply raked windshield and to the front fender vents.

Inside: Hot Rod Inspired!

We wanted to create a hot rod flavor for the car, inside and out,” says Brad Fanshaw, president of Bonspeed. That flavor starts with an interior swathed in luscious leather. Pearlescent black and charcoal gray tones predominate with accent areas covered in pearl black and brushed metal-tone leather. Door panels have been re-covered in these accent tones with metal door surfaces featuring metal-tone leather.

The body-hugging seats incorporate head rests re-sculptured to mimic the design of the dual roll bars. And if you look closely, you’ll note that the stitching used on the seats is a unique design and is a slightly lighter gray tone.

Other interior modifications include the armrest portion of the center console, which has been reshaped to make it sleeker and lower. Also, the console has been wrapped in leather as have the lower dash and the panels behind the seats. Luxurious, deep-pile, black carpeting offers a dramatic contrast and highlight to the rich leather used throughout the Saleen Thunderbird–Bonspeed Edition.

We’d bet there weren’t many hot rods running around with eye-popping three-tone leather interiors like the one on this Saleen–Bonspeed Thunderbird, but you must admit, it fits this car to a “T”.

It’s For Sale

Saleen will take orders on the production version of the Saleen Thunderbird– Bonspeed Edition starting in November 2002 with first deliveries scheduled for spring of 2003.

Niche Manufacturing, A Saleen Specialty

During the past 20 years, Saleen, Inc. has repeatedly demonstrated its ability to design, engineer, manufacturer and market high-performance specialty vehicles working closely with Tier 1 suppliers around the world.

“Our expertise has been primarily focused on high performance,” Steve Saleen explained, “but it’s been diverse as far as the types of vehicles we have produced — everything from Mustangs to Explorers to our S7 supercar.” And the Saleen Thunderbird-Bonspeed Edition is just another example of our expanding product capabilities.

“Saleen has experienced rapid growth recently,” he continued. “Last year we introduced the S281E, the Extreme, the fastest, most powerful production Mustang on the planet. And this year Saleen engineers have found ways to increase the output of its supercharged 4.6-liter engine to 445 horsepower and 450 lb-ft of torque.

“We also have a much improved base supercharged Saleen model for 2003, featuring a new Lysholm twin-screw supercharged engine pumping out 375 horsepower and 415 lb-ft of torque.

“In addition,” Saleen explained, “starting in June we began our first deliveries of the production version of the exotic, mid-engine Saleen S7 supercar.

“And if that’s not enough, we are also immensely pleased and proud to have been selected by Ford as one of the four core suppliers to the Ford GT project, a reflection of Ford’s confidence in our niche manufacturing capabilities.”

Since the company’s inception in 1984, Saleen has produced over 8,000 vehicles, more than any other specialty manufacturer. An eight-time Manufacturers’ Champion in GT sports car racing, Saleen’s facilities include research, design, engineering and manufacturing capabilities. The company’s line of products and services also includes the Saleen S281 and S281-E, the exotic, mid-engine Saleen S7 supercar, Saleen Competition, Saleen Performance Parts, and Saleen Engineering and Certification.