Red Roof Inn® Revs Up, Launches Behind the Wheel

COLUMBUS, Ohio, July 30, 2014 /PRNewswire/ — Red Roof Inn is all revved up, excited to announce the launch of the Behind the Wheel Sweepstakes in celebration of the in-home – Blu-ray + Digital HD – release of the DreamWorks feature film “Need for Speed”. The 30-day sweepstakes is accessible through various Red Roof® social channels and online at behindthewheel.com. From there, entrants will choose a car from a selection of vehicles featured in the film – the Keonigsegg Agera R, Bugatti Veyron, Ford Mustang GT, Shelby GT500, or the Saleen S7 – and “start their engines” for a thrilling, digital road rally across the country. Red Roof will also feature mini-sweepstakes on their social sites, providing fans a platform to share pictures and videos of their dream cars.

“The road warrior and car enthusiasts are core customers at Red Roof, so our tie in with DreamWorks in-home release of ‘Need for Speed’ is an intuitive one,” says Red Roof President, Andrew Alexander.

The Grand Prize winner will earn 10 free nights at any Red Roof, enough to road trip across the country as the film’s stars do in “Need for Speed”, and a $500 Visa® Gift Card. Thirty runners-up will win a “Need for Speed” Blu-ray Combo Pack (Blu-ray + Digital HD). The Behind the Wheel winner will be selected randomly at the end of the sweepstakes.

Based on the most successful racing video game franchise ever with over 140 million copies sold, DreamWorks “Need for Speed” captures the thrills of the game in a real-world setting. An exciting return to the great car-culture films of the 1960s and ’70s, when authenticity brought a new level of intensity to the action, “Need for Speed” taps into what makes the American myth of the open road so enticing.

The Behind the Wheel Sweepstakes runs from August 1-31, 2014. To enter log on to behindthewheel.com or get social with Red Roof. The Blu-ray + Digital HD version of “Need for Speed” is available on August 5, 2014.

About Red Roof
Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 360 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More Wow to Your Stay!™”. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

About DreamWorks “Need For Speed” In-Home Release
Own the year’s ultimate thrill ride when DreamWorks Pictures Need for Speed races home on Blu-ray Combo Pack, Digital HD, DVD and On-Demand – August 5th, 2014. Based on the best-selling video game series, this action-packed movie drives non-stop excitement into your home in various home entertainment models, (Blu-ray™ Combo Pack, Digital HD, DVD and On-Demand) each tricked out with never-before-seen bonus features you won’t want to miss!

Buckle up with star Aaron Paul (“Breaking Bad”), Dominic Cooper, Imogen Poots, Scott Mescudi (aka Kid Cudi), Dakota Johnson and Michael Keaton in this high-speed tale about an underground driver (Paul) who sets off on a race for revenge against the wealthy ex-NASCAR driver (Cooper) who framed him for a crime he didn’t commit. Delivering real speed, real danger and real action, this turbo-charged thriller explodes on screen on Blu-ray and Digital HD with spectacular high definition picture and sound!

Need for Speed was directed by Scott Waugh (Act of Valor) and stars Aaron Paul (“Breaking Bad,” Mission Impossible 3), Dominic Cooper (Captain America: The First Avenger, The Devil’s Double), Imogen Poots (Fright Night, That Awkward Moment), Scott Mescudi aka Kid Cudi (upcoming Entourage: The Movie, “How to Make it in America”) Dakota Johnson (upcoming 50 Shades of Grey, The Social Network) and Michael Keaton (Batman, Toy Story 3).

For more information visit the Website and Mobile Site at http://www.theneedforspeedmovie.com/, “Like” us on Facebook: www.facebook.com/NeedforSpeed and/or Follow us on Twitter: www.twitter.com/NeedforSpeed.

SOURCE Red Roof Inn

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