ANN ARBOR, Mich., Feb. 6 /PRNewswire/ — Phire Branding Company, a full- service design, advertising, and brand consultancy firm headquartered in Ann Arbor, has been named Marketing and Branding Partner by Saleen. Phire Branding first began working with Saleen in late 2007.

Headquartered in Troy, MI, Saleen creates high performance vehicles meant for an exclusive few. The vehicles are a perfect mix of power and craftsmanship, and the brand enjoys a loyal following in the world of automobile enthusiasts.

As Marketing and Branding Partner, Phire Branding Company has first conducted extensive discovery and positioning work. This phase included a brand audit, both internal and external surveys, as well as the gathering of industry information and a competitive analysis, setting a strong new foundation for the Saleen brand.

Based on their findings, Phire Branding will conceptualize and create dynamic marketing materials ranging from traditional to interactive in order to best capture this new positioning. Specific initiatives included brand positioning, corporate ID materials, communications plan, and brand core creation. Following the initial branding, Phire will also be responsible for complete website development and implementation, online and print ad campaign, and internal documents.

“We are truly excited about working with Saleen.” said Jim Hume, Phire Principal. “They create works of art for the road, and we are responsible for bringing the passion of the company to the forefront in an aggressive and highly-designed manner. Saleen is making changes for the better, and we want the materials to reflect their enthusiasm.”

“Phire Branding is one of the best collection of creative minds I have encountered,” stated Marques McCammon, General Manager for Saleen Automotive Division. “They really immerse themselves in your brand and your buyer and as such, their results are generally spot on.”

About Phire Branding Company
Through myriad capabilities, Phire Branding Company creates breakthrough solutions to plan, position/reposition, execute, and nurture strong brands for a wide range of clients. Their website is

About Saleen
Saleen Inc, celebrates its twenty-fifth anniversary in 2008-09. With roots in racing, its vehicles go well beyond the expected, providing a unique style and unmatched power to car enthusiasts and dreamers alike. Vehicles include the H302 Supercharged, the S331 Sport Truck, S281 Supercharged, and the S302 Extreme.

SOURCE: Phire Branding Company